I’m From A Brand/Client:

Green The Bid brands and clients lead the way by adopting reasonable financial responsibility to ensure that their productions aim for zero-waste and minimal carbon emissions.

Brands are able to make the biggest impact by pledging to allocate funds to make their productions environmentally sustainable. While there are associated costs, they are small compared to the extensive benefits.

Production can be incredibly wasteful, with a huge carbon footprint and, in addition, flights add to this footprint exponentially. For example, a roundtrip flight from NYC to LAX generates 1.8 tons for economy class and 3.92 tons for business class.

Each Green The Bid compliant shoot day reduces and mitigates waste and carbon impact by an average of 5-15 tons (with international travel increasing that number by as much as 25 tons). 

Many brands are already calculating and reporting this reduction to shareholders and other stakeholders as they move towards becoming Zero Carbon.

In addition, as data storage in production and post-production has an enormous carbon footprint, Green The Bid brand members agree to come up with a data deletion plan for stored assets, especially around redundant/ safety copies of the data on servers, on drives and in the cloud after projects have shipped & wrapped.

We suggest archiving elements longterm on LTO tape instead of on servers, on drives or in the cloud, and offsetting all data storage, as this is the biggest waste area associated with the post process.

Our recommendation for offsetting partners can be found here.

Sustainability is an investment in your brand and the future of the industry (not to mention the planet.)