I’m From An Agency:

Green The Bid advertising agencies advocate directly to their clients and cost consultants about taking reasonable financial responsibility for their productions to aim for zero-waste and minimal carbon emissions.

Agencies will either actively partner with a sustainability consultant, or work to champion production companies that are committed to independently implementing sustainable practices on every shoot. 

In addition, as data storage in production and post-production has an enormous carbon footprint, Green The Bid agency members agree to come up with a data deletion plan for stored assets, especially around redundant / safety copies of the data on servers, on drives and in the cloud after projects have shipped & wrapped.

We suggest archiving elements longterm on LTO tape instead of on servers, on drives or in the cloud, and offsetting all data storage, as this is the biggest waste area associated with the post process.

Our recommendation for offsetting partners can be found here.

Ad agencies, like their clients, can report their year-round carbon and waste reduction to stakeholders, allowing sustainable practices to contribute to their bottom line.